Opportunities for Raising Productivity in Non-Profit Organisations Essay

Opportunities for Raising Productivity in Non-Profit Organisations - Essay Example Opportunities for productivity improvement in these four spheres have been explained with emphasis on the most viable option that can add substantial value to the organization. Performance management has gained momentum in recent years, probably due to factors such as competition, changing markets and needs of clients. Performance measurement can provide a sense of purpose, motivation and intrinsic satisfaction. Efforts concentrate on the process-oriented level, identification of appropriate performance indicators, managing relationships, raising funds for the organization and so on. Vast improvement in performance management has been experienced with performance reporting and performance measurement methods being introduced. For instance, the Balanced Score Card system in private and non-profit sectors has popularised performance management system in many aspects (Niven, P.R 2003; p.4). Management systems in a non-profit organization include planning, developing, and operating. Members of the Board and staff conduct strategic planning to determine the overall purpose and direction of the organization. This part of the strategic planning will also include the methods to be adopted for the organization to operate, resource planning, and program planning. Programs have to be designed as means to implement the service-oriented strategies such as marketing to identify community needs for the organization to meet and the desired outcomes to meet those needs. This planning provides input to resource planning such as a number of resources required including staff, funds, and people. Resource planning also includes financial management, advertising and promotions, and fundraising (McNamara, C 2005; p.160). I